Satisfying the 10 Cravings of a New Generation of Consumers | MarketingProfs.com: "Baby Boomers may still hold the purse strings, but these savvy 18-40-year-olds are changing the way all of us do business. It doesn't matter whether you're a rock band, a fashion designer, a nonprofit organization, or a sporting goods outlet, you and your team need to understand what makes the Connected Generation tick.

Why the Connected Generation? They're connected to technology and their social networks around the clock. They're all but immune to traditional advertising and will only pull in the products and services that they want. In fact, this group of primarily Gen X and Y consumers has 10 highly specific cravings that drive their behavior.

The news tidbits from the beginning of this story provide evidence of just a few of those cravings—underground information, brilliant design, loose community ties, and in-the-know editors and filters—at work in the marketplace. Below are the first five of the 10 cravings outlined in our new book, Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers, from Simon & Schuster's Free Press. Watch for the next five in an upcoming article."